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Hongjun Xinhe (Beijing) Information Technology Research Institute Co., Ltd. |
China Playground Equipment Market Research and Investment Competition Trend Report 2016-2022 Details
Company profile
Hongyi Xinhe Research Institute is based in Beijing. The company has a variety of professional backgrounds: statistics, finance, industrial economics, marketing, international trade, economics, sociology, mathematics and so on. Among the existing employees of Hongjun Xinhe, 98.5% of them have bachelor degree or above, 60% have double degree, master's degree and doctoral degree. Most of the employees of the company have had rich experience in many well-known domestic industrial research institutes and securities research institutions. . High-quality professionals are the greatest asset of Hongjun Xinhe and our guarantee of providing quality services to our customers.
Research fields:
Beijing Hongyi Xinhe adheres to the service concept of “perceived responsibility, high-quality return, cooperation and win-win”. After more than ten years of unremitting efforts, it has served many companies and organizations to deliver information to customers and deliver value. It not only provides special-purpose consulting services, but also provides one-stop services from project planning, project positioning, feasibility studies and business plans.
China Playground Equipment Market Research and Investment Competition Trend Report 2016-2022 The first part of the industry market characteristics Chapter 1 Overview of Playground Equipment 1 Section 1 Introduction 1 I. Definition 1 Second, the process flow 1 Section 2 Development History 2 Chapter II Market Dynamics Analysis of China's Playground Equipment Industry from 2013 to 20153 The first section of China's playground equipment production analysis 2013-2015 3 I. Statistical Analysis of China's Playground Equipment Capacity in 2013-2015 3 2. Statistical Analysis of China's Playground Equipment Production from 2013 to 2015 3 Section 2 Market Size 4 I. Analysis of sales and inventory of China's playground equipment industry 4 Second, China's playground equipment industry market consumption statistics and demand analysis 5 Section III Analysis of Import and Export Situation of China's Playground Equipment Industry from 2013 to 20155 First, the import 5 Second, the export 6 The second part of the industry development Chapter III Analysis of the Development Status of the World Playground Equipment Industry from 2013 to 2015 7 Section 1 Overview of World Playground Equipment Development 2013-2015 7 I. Analysis of supply and demand in the world playground equipment market 7 Second, the world market playground equipment main product price trend analysis 7 Section 2 Analysis of the development of the world's major national playground equipment industry from 2013 to 2015 12 First, the United States 12 Second, Japan 13 Third, Europe 14 Section III Analysis of the development trend of the world playground equipment industry 19 Chapter IV 2013-2015 Playground Equipment Product Manufacturing Technology Process Development 21 Section 1 Macroeconomic Growth in 2013-2015 21 Section 2 Industry Technology Development Process 64 Section III Main Products and Technology Status 66 Section 4 Existing Major Issues 66 Section V Technology Development Trends 660 Chapter V Comparative Analysis of the Development of Playground Equipment Industry at Home and Abroad in 2013-2015 69 The first section of the 2013-2015 playground equipment industry development analysis 69 I. Analysis of the development of the global playground equipment industry in 2013-2015 69 Second, the current situation of the domestic playground equipment industry analysis 2013-2015 98 The second quarter 2013-2015 playground equipment market status 99 I. Market Overview 99 Second, the market size 99 Section III Comparative Analysis of Domestic and Foreign Situations of Theme Parks in 2013-2015 100 Section IV Comparative Analysis of Domestic and Foreign Situations of Playground Equipment Industry from 2013 to 2015 122 Chapter VI Main Data Monitoring and Analysis of China's Playground Equipment Industry from 2010 to 2015 123 The first section of China's playground equipment industry scale analysis from 2010 to 2015123 First, the analysis of the number of enterprises growth 123 Second, the number of employees growth analysis 123 Third, the analysis of asset size growth 124 Section 2: 2010-2015 China Playground Equipment Industry Structure Analysis 126 Section III Analysis of Output Value of China's Playground Equipment Industry from 2013 to 2015127 First, the growth of finished products analysis 127 Second, industrial sales output value analysis 129 Third, inventory analysis 133 Fourth, export delivery value analysis 134 Section 4 2010-2015 China Playground Equipment Industry Cost and Cost Analysis 135 I. Cost of sales analysis 135 Second, the cost analysis 136 Section 5 2010-2015 China's playground equipment industry profitability analysis 136 I. Analysis of major profit indicators 136 Second, the analysis of major profitability indicators 137 The third part of the industry competition pattern Chapter VII-2013-2015 Playground Equipment Industry Competition Analysis 138 Section 1 Industry Concentration Analysis 138 I. Market concentration analysis 138 Second, regional concentration analysis 138 Section 2 Industry Competition Pattern 139 The third section of the competition group 140 Section 4 Key Factors of Competition in the Playground Equipment Industry 140 First, the price of 140 Second, channel 141 Third, product / service quality 142 Chapter VIII Analysis of Competition Strategy of Chinese Playground Equipment Enterprises from 2013 to 2015 143 The first section of the 2013-2015 playground equipment market competition strategy analysis 143 I. Analysis of the growth potential of the playground equipment market 143 Second, the analysis of the main potential projects of playground equipment 143 Third, the playground equipment potential project competition strategy selection 143 Fourth, the typical project consumption trend forecast analysis 144 Section II 2013-2015 Playground Equipment Enterprise Competition Strategy Analysis 146 Chapter IX Analysis of Domestic Key Manufacturers of Playground Equipment 151 The first section of Wenzhou South Amusement Equipment Engineering Co., Ltd. 151 I. Introduction to the company 151 Second, the size of the enterprise 151 Third, the development of enterprises 151 Section 2 Beijing Shibaolai Amusement Equipment Co., Ltd. 152 First, the company profile 152 Second, the size of the enterprise 153 Section III Beijing Jiuhua Amusement Equipment Manufacturing Co., Ltd. 153 I. Introduction to the company 153 Second, the size of the enterprise 154 Third, the enterprise development strategy 154 Section 4 Shanghai Amusement Machine Engineering Co., Ltd. 155 Section 5 Shenyang Chuangqi Amusement Equipment Co., Ltd. 156 Section 6 Zhongshan Jinma Amusement Machine Co., Ltd. 157 Part IV Industry Outlook and Investment Chapter 10 Forecast and Analysis of the Development Prospect of China's Playground Equipment Industry in 2016-2022 159 Section 1 2016-2022 China Playground Equipment Industry Development Forecast Analysis 159 I. Analysis of future playground equipment development 159 Second, the future playground equipment industry technology development direction 160 Third, the overall industry "13th Five-Year" overall planning and forecasting 160 Section 2 Analysis of Market Prospects of China's Playground Equipment Industry from 2016 to 2022 188 First, product differentiation is the direction of enterprise development 188 Second, the channel center of gravity sinks 188 Chapter XI 2016-2022 China's playground equipment industry investment prospects forecast 190 The first section of China's playground equipment industry development status research evaluation 190 Section 2 Analysis of Factors Affecting the Development of China's Playground Equipment Industry 190 I. Analysis of favorable factors 190 Second, the analysis of unfavorable factors 192 Section III China's playground equipment industry investment prospects forecast 193 I. The development prospects of theme parks bring industry opportunities 193 Second, key city theme park development plan 202 Part V Industry Summary and Recommendations Chapter Twelve Expert Points and Precautions 217 The first section of children's use of amusement equipment precautions 217 Section 2 Project Investment Considerations 218 I. Project investment considerations 218 Second, investment in children's amusement equipment precautions 219 Section III Production Development Considerations 220 Section 4 Sales Precautions 220 Chapter Thirteen Theme Park Industry Investment Strategy Research 222 The first section of the theme park industry development strategy research 222 I. Strategic Comprehensive Planning 222 Second, technology development strategy 223 Third, regional strategic planning 225 Fourth, industrial strategic planning 235 Fifth, marketing brand strategy 237 VI. Competitive strategic planning 238 VII. Informatization strategic planning 239 The second section of the strategic thinking of China's theme park brand 241 First, the importance of theme park brands 241 Second, the significance of the implementation of brand strategy in theme parks 242 Third, the status quo of the theme park enterprise brand analysis 244 Fourth, the brand strategy of China's theme park enterprises 247 V. Strategy of brand strategy management of theme parks 250 Section III Theme Park Management Strategy Analysis 251 First, the theme park innovation strategy 251 Second, brand positioning and category planning 254 Third, the theme park new project differentiation strategy 257 The fourth section of the theme park industry investment strategy research 263 I. 2016-2022 theme park industry investment strategy 263 Second, 2016-2022 theme park financing strategy 266 Chapter Fourteen Recommendations 278 The first section of the industry competition strategy 278 First, product competition strategy 278 Second, the market competition strategy 281 The second quarter of the market's key customer strategy implementation 284 I. The need to implement key customer strategies 284 Second, reasonable establishment of key customers 286 Third, the marketing strategy for key customers 287 Fourth, strengthen the management of key customers 290 Section III Channel Sales Strategy 292 Section 4 Brand Management Strategy 293 First, the brand identification system 294 Second, the brand structure 294 Third, the brand extension expansion 294 Fourth, management of brand assets 294 Section V Service Strategy 295 First, the definition of service 295 Second, the characteristics of the service 295 Third, the type of service 296 Fourth, the role of services 296 V. Basic principles of service 297 Sixth, service strategy 298 Chart catalog Chart: 2013-2015 China's playground equipment capacity scale 3 Chart: 2013-2015 China's playground equipment production scale 3 Chart: 2013-2015 China's playground equipment sales 4 Chart: 2013-2015 China's playground equipment ending stocks statistics 4 Chart: 2013-2015 China's playground play statistics 5 Chart: Imports of playground equipment in China from 2013 to 2015 5 Chart: 2013-2015 China's playground equipment exports 6 Chart: GDP and its growth rate in 2010-2015 21 Chart: Monthly consumer price changes in 2015 Chart: Consumer price in 2015 is up or down from 2013 Chart: The price of new commodity housing in the month of 2015 decreased, flat, and the number of rising cities 23 Chart: Number of new jobs in urban areas in 2010-2015 24 Chart: National foreign exchange reserves and their growth rate at the end of 2010-2015 24 Chart: Public Finance Revenue and Its Growth Rate in 2010-2015 25 Chart: 2010-2015 food production and its growth rate 26 Chart: Total industrial added value and its growth rate in 2010-2015 27 Chart: Production and growth rate of major industrial products in 2015 28 Chart: In 2015, industrial enterprises above designated size achieved profit and its growth rate 29 Chart: 2010-2015 construction industry added value and its growth rate 30 Chart: 2010-2015 total social fixed asset investment and its growth rate 31 Chart: 2015 fixed asset investment (excluding farmers) and its growth rate 31 Chart: New major production capacity of fixed assets investment in 2015 33 Chart: Completion of major indicators of real estate development and sales in 2015 and its growth rate 34 Chart: Total retail sales of consumer goods and their growth rate in 2010-2015 35 Chart: Total imports and exports of goods in 2015 and their growth rate 36 Chart: The number, amount and growth rate of major commodity exports in 201537 Chart: Imports, amounts and growth rates of major commodities in 2015 38 Chart: Imports and exports of goods to major countries and regions in 2015 and their growth rate 38 Chart: Total imports and exports of goods from 2010 to 2015 39 Chart: Foreign direct investment in non-financial sector in 2015 and its growth rate 39 Chart: The volume of cargo transportation and its growth rate in various modes of transportation in 2015 40 Chart: Passenger traffic and its growth rate in various modes of transport in 2015 41 Chart: Number of telephone users at the end of 2010-2015 42 Chart: Balance of deposits and loans of local and foreign currencies of all financial institutions at the end of 2015 and their growth rate 43 Chart: 2010-2015 general higher education, secondary vocational education and general high school enrollment 44 Chart: Year-end population at the end of 2015 and its composition 45 Chart: China's GDP growth rate of 2008-2015 46 Chart: China's GDP in 2015 46 Chart: GDP growth rate in the quarter of 2015 is 47 Chart: Growth rate of industrial added value above designated size in 2013-2015 48 Chart: Year-on-year growth rate of fixed asset investment in 2013-2015 50 Chart: 2013-2015 real estate development investment year-on-year growth rate 50 Chart: 2013-2015 total retail sales of consumer goods 51 Chart: Year-on-year increase in consumer prices in 2013-2015 52 Chart: China's urban residents' per capita disposable income growth rate in 2013-2015 53 Chart: Changes in population and natural growth rates in 2010-2015 55 Chart: 2015 Walt Disney Business Analysis 78 Chart: 2014 Walt Disney Business Analysis 78 Chart: 2013 Walt Disney Business Analysis 79 Chart: 2015 Walt Disney Company Industry Analysis 79 Chart: 2015 Walt Disney Company Revenue Analysis 79 Chart: 2014 Walt Disney Company Revenue Analysis 80 Chart: 2013 Walt Disney Company Revenue Analysis 80 Chart: 2012 Walt Disney Company Revenue Analysis 80 Chart: 2010-2015 Walt Disney Company Revenue Analysis 81 Chart: 2010-2015 Walt Disney Company Revenue Analysis 81 Chart: 2015 Walt Disney Company operating income comparison 81 Chart: 2015 Walt Disney Company Profit Comparison 82 Chart: 2015 Walt Disney Company Employee Comparison 82 Chart: 2015 Walt Disney Company Asset Comparison 82 Chart: 2015 Shenzhen Overseas Chinese Town Co., Ltd. According to industry management analysis 86 Chart: 2015 Shenzhen Overseas Chinese Town Co., Ltd. According to product management analysis 86 Chart: 2015 Shenzhen Overseas Chinese Town Co., Ltd. analysis by region 86 Chart: 2015 Shenzhen Overseas Chinese Town Co., Ltd. Business Analysis 86 Chart: 2013 Shenzhen Overseas Chinese Town Co., Ltd. Business Analysis 87 Chart: Analysis of Financial Indicators of Shenzhen OCT Co., Ltd. in 201587 Chart: 2015 Shenzhen Overseas Chinese Town Co., Ltd. solvency analysis 87 Chart: 2015 Shenzhen Overseas Chinese Town Co., Ltd. Capital Structure Analysis 88 Chart: 2015 Shenzhen Overseas Chinese Town Co., Ltd. Operational Efficiency Analysis 88 Chart: 2015 Shenzhen Overseas Chinese Town Co., Ltd. profitability analysis 88 Chart: 2015 Shenzhen Overseas Chinese Town Co., Ltd. Development Capability Analysis 89 Chart: 2015 Shenzhen Overseas Chinese Town Co., Ltd. Cash Flow Analysis 89 Chart: 2015 Shenzhen Overseas Chinese Town Co., Ltd. Investment Income Analysis 89 Chart: 2013 Songcheng Co., Ltd. Business Analysis 90 Chart: 2015 Songcheng Co., Ltd. Business Analysis 90 Chart: 2015 Songcheng Co., Ltd. Business Analysis 90 Chart: 2015 Songcheng Co., Ltd. Comprehensive Capability Analysis 90 Chart: 2015 Songcheng Co., Ltd. Profitability Analysis 91 Chart: 2015 Songcheng Co., Ltd. solvency analysis 91 Chart: 2015 Songcheng Co., Ltd. Growth Capability Analysis 91 Chart: 2015 Songcheng Co., Ltd. Asset Management Analysis 92 Chart: 2015 Songcheng Co., Ltd. Investment Income Analysis 92 Chart: 2013 Shenzhen Huaqiang Group Co., Ltd. Business Analysis 95 Chart: 2015 Shenzhen Huaqiang Group Co., Ltd. Business Analysis 95 Chart: 2015 Shenzhen Huaqiang Group Co., Ltd. According to product management analysis 95 Chart: 2015 Shenzhen Huaqiang Group Co., Ltd. According to product management analysis 96 Chart: 2015 Shenzhen Huaqiang Group Co., Ltd. analysis based on regional experience 96 Chart: 2015 Shenzhen Huaqiang Group Co., Ltd. solvency analysis 96 Chart: 2015 Shenzhen Huaqiang Group Co., Ltd. Capital Structure Analysis 96 Chart: 2015 Shenzhen Huaqiang Group Co., Ltd. Operating Efficiency Analysis 97 Chart: 2015 Shenzhen Huaqiang Group Co., Ltd. Profitability Analysis 97 Chart: 2015 Shenzhen Huaqiang Group Co., Ltd. Development Capability Analysis 97 Chart: 2015 Shenzhen Huaqiang Group Co., Ltd. cash flow analysis 98 Chart: 2013-2015 China's playground equipment market size 99 Chart: 2015 domestic theme park income analysis 100 Chart: 2015 foreign theme park income analysis 101 Chart: Analysis of cultural consumption expenditure per month for residents in 2015 112 Chart: 2010-2015 China's entertainment equipment and entertainment products manufacturing enterprises number 123 Chart: The average number of employees in the field of amusement equipment and entertainment products manufacturing in China from 2010 to 2015 123 Chart: 2013-2015 National Recreational Equipment and Entertainment Products Manufacturing Assets Total 124 Chart: 2013-2015 Beijing entertainment equipment and entertainment products manufacturing assets total 124 Chart: 2013-2015 Liaoning Recreational Equipment and Entertainment Products Manufacturing Assets Total 124 Chart: 2013-2015 national amusement equipment and entertainment supplies manufacturing liabilities total 125 Chart: 2013-2015 Beijing entertainment equipment and entertainment supplies manufacturing liabilities total 125 Chart: 2013-2015 Liaoning leisure equipment and entertainment supplies manufacturing liabilities total 125 Chart: Total profit of national amusement equipment and entertainment products manufacturing from 2013 to 2015 126 Chart: 2013-2015 Beijing entertainment equipment and entertainment products manufacturing total profit 126 Chart: Total profit of Liaoning amusement equipment and entertainment products manufacturing in 2013-2015 126 Chart: 2013-2015 National Recreational Equipment and Entertainment Products Manufacturing Finished Products 127 Chart: 2013-2015 Beijing entertainment equipment and entertainment products manufacturing finished products 127 Chart: 2013-2015 Shandong amusement equipment and entertainment products manufacturing finished products 128 Chart: 2013-2015 Henan entertainment equipment and entertainment products manufacturing finished products 128 Chart: 2013-2015 Sichuan entertainment equipment and entertainment products manufacturing finished products 128 Chart: 2013-2015 National Recreational Equipment and Entertainment Products Manufacturing Industry Sales Value 129 Chart: 2013-2015 Beijing entertainment equipment and entertainment products manufacturing industry sales value 129 Chart: 2013-2015 Liaoning Recreational Equipment and Entertainment Products Manufacturing Industry Sales Value 130 Chart: 2013-2015 Shanghai entertainment equipment and entertainment products manufacturing industry sales value 130 Chart: 2013-2015 Jiangsu amusement equipment and entertainment products manufacturing industry sales value 130 Chart: 2013-2015 Zhejiang leisure equipment and entertainment products manufacturing industry sales value 131 Chart: 2013-2015 Shandong amusement equipment and entertainment products manufacturing industry sales value 131 Chart: 2013-2015 Henan entertainment equipment and entertainment products manufacturing industry sales value 131 Chart: 2013-2015 Guangdong entertainment equipment and entertainment products manufacturing industry sales value 132 Chart: 2013-2015 Sichuan entertainment equipment and entertainment products manufacturing industry sales value 132 Chart: 2013-2015 Shaanxi entertainment equipment and entertainment products manufacturing industry sales value 132 Chart: 2013-2015 national amusement equipment and entertainment supplies manufacturing inventory 133 Chart: 2013-2015 Beijing entertainment equipment and entertainment supplies manufacturing inventory 133 Chart: 2013-2015 Liaoning amusement equipment and entertainment supplies manufacturing inventory 133 Chart: 2013-2015 Sichuan entertainment equipment and entertainment supplies manufacturing inventory 134 Chart: 2010-2015 China's entertainment equipment and entertainment supplies manufacturing export delivery value 134 Chart: 2010-2015 China's entertainment equipment and entertainment supplies manufacturing operating expenses 135 Chart: 2010-2015 China's entertainment equipment and entertainment supplies manufacturing management costs 135 Chart: 2010-2015 China's entertainment equipment and entertainment supplies manufacturing financial costs 136 Chart: 2010-2015 China's entertainment equipment and entertainment products manufacturing accounts receivable net 136 Chart: Total of current assets of China's amusement equipment and entertainment products manufacturing from 2010 to 2015137 Chart: 2010-2015 China's amusement equipment and entertainment supplies manufacturing current assets turnover 137 Chart: 2010-2015 China's entertainment equipment and entertainment supplies manufacturing costs cost profit rate 137 Chart: 2010-2015 theme park supply analysis 190 Chart: 2016-2022 theme parks and theme parks, number of attractions and growth 191 Chart: 2016-2022 theme park visitors size and growth 192 Chart: 2016-2022 theme park market capacity scale and growth 201 Chart: 2016-2022 theme park sales revenue scale and growth 202 Chart: Comparison of two strategies 257 Chart: Theme Park General Value Chain 258 Hongjun official website: http://hsiti.com/ Hongjun Xinhe Research Institute - Contact: Gu Yan Hongjun Xinhe Research Institute-Consultation Hotline: 010-56205518 Hongjun Xinhe Research Institute-Order Line: 15300263749 QQ consultation: 1106715599 The company reports that it can be updated in real time every quarter, free after-sales service for one year, specific content and ordering process Welcome to contact customer service staff, thank you for your attention!
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